Datarock - Red
Rating
RIYL
JusticeDoes it Offend You, Yeah?
Cornelius
Release Date
06/08/2009
Tracklist
"The Blog" (3:11)
"Give It Up" (2:47)
"True Stories" (2:49)
"Dance!" (3:38)
"Molly" (3:20)
"Do It Your Way" (1:47)
"In the Red" (3:34)
"Fear of Death" (2:15)
"Amarillion" (4:20)
"The Pretender" (3:08)
"Back in the Seventies" (3:00)
"Not Me" (3:46)
"New Days Dawn" (3:08)
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The downfall of instant fame is that it lacks a certain kind of groundwork and is therefore prone to shatter and fade at any given moment. The advent of the internet played a clear role in this instant, generally unwarranted gratification, but it's the mass public that keeps the flame alive for these people. From the sounds of it, it may seem like I'm about to go off on a tangent about internet celebrities, but instead I'm talking about the "iPod commercial" celebrity. We've all seen the brief clips of people dancing in front of vibrant colors while a catchy but obscure tune plays in the background. More often than not, these musicians see a massive influx of fame from the commercials, but it tends to flicker and fade most of the time. Remember The Fratellis? Sure, they released another album, but it was met with negative reviews and poor sales. We live in an over-saturated time, and it's tough for bands to truly warrant releasing a second album without the public thinking they've overstayed their welcome.
Datarock's song, "Fa-Fa-Fa" was featured on a commercial for the iPod Nano, but fortunately they had the stability to endure the booming increase in popularity. They've been around since 2000 and have seen quite a bit of praise in their home of Norway. To many in the US it would seem that they surfaced out of nowhere, but truthfully they've been around for a while. They're also far more than a one-hit wonder, which is why it's a shame to see their latest release, Red, fall a bit short of their obvious potential.
Dancy electro is in many ways a required taste, but it's one that is prone to breaking down barriers and causing fans of entirely different music to cross the border now and again. Datarock is the perfect example of a band ripe with invitation for everyone to give them a chance. Standout tracks such as "True Stories", "Fear of Death" and "Not Me" elevate the album and show that the band has plenty of steam left, but unfortunately there are too many duds to truly save the album.
Datarock's debut album, aptly titled Datarock, was a rollicking good time with an impressive consistency. Now, with Red, Datarock has lost a bit of that shine by experimenting with a few ideas that didn't quite stand up. There's plenty here to be enjoyed, but the listeners may find themselves sifting through a few non-stellar tracks.
--Dant Rambo
Comments
San Jose, CA
2.5/5 sounds about right.
last.fm/user/thetsaiguy
Wilmington DE
You should of gone into a little depth about what was negative and what made the duds a dud. I have no clue what these guys should like and I'll probably keep it that way.
Listening to:
Tides of Man
Oceansize
The Contortionist
We are the City
Periphery
Baltimore, MD
Interesting seeing this here at Decoy.
This would generally be up my alley as I have the acquired taste (as opposed to required...not to be a dick), but there was just nothing that really stood out about it. Red is probably just an album I'll forget about.
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