Murs approaches the topic of homophobia in the hip-hop community with his latest video for "Animal Style," which you can watch below. In describing the video, he had the following to say:
"With this one I wanted to challenge the listener to ask themselves: Is the love shared by two people of the same gender, really that different than the love I have for my partner of the opposite sex? And finally, I just felt it was crucial for some of us in the hip hop community to speak up on the issues of teen suicide, bullying, and the overall anti-homosexual sentiment that exist within hip hop culture. I felt so strongly about these issues and this song that I had to do a video that would command some attention, even if it makes some viewers uncomfortable. Even if it came at the cost of my own comfort."